Developed Tomas, an innovative internal data platform

Redesigned its online shopping mall Tony Street (adopted AI-powered personalized product recommendation)

Released Tony Friends service, an online partnership marketing system

Realized an “omni-channel” of its all channels

Started a pet business (Petrever)

Launched “TUNE9”, a natural life care brand

'Declared the vision of being a “beauty and health platform company with no. 1 digital power”

To be available in Target, America’s general retail channel

Redesigned TONYMOLY online shopping mall (Tony Street)

Launched sub-brands (CONCHIC, Dr.OHKIMS+, AVETTE, etc.)

Started H&B and expanded business in home shopping channels

Started selling in the Amazon online store in US

Increased distribution channels in Germany and Netherlands

Acquired shares of AtoGen and PL Group (for business diversification)

Started selling in 826 Sephora stores in 14 European countries

Established MEGACOS plant in Korea

Established MEGACOS Cosmetics Co., Ltd in China

R&I Center certified as corporate-owned research institute

Expanded its business in Spain and Mexico

200 TONYMOLY stores overseas, 2,000 shop-in-shop locations

IPO on KOSPI

Established Chendu office in China

Established MEGACOS Co. Ltd.

Started selling in Sephora Manhattan, NYC, US

Achieved over 5 million memberships

Sales revenue exceeded KRW 200 billion

Sales revenue exceeded KRW 150 billion

Started business with Urban Outfitters in Canada and US

Opened about 350 stores in Korea, and about 80 stores overseas in total

Expanded its business in Tokyo (Japan), Hawaii, Jakarta (Indonesia), Beverly Hills (US), Sydney (Australia), and Iran.

Opened the 250th TONYMOLY brand shop

Expanded its business in Vietnam (Tran Dang Linh, Hanoi)

Sales revenue exceeded KRW 100 billion

Started selling in Shilla DFS

Expanded its business in Malaysia

Opened the 200th TONYMOLY store

Sales revenue exceeded KRW 50 billion

Expanded its business in Thailand, Hong Kong, Japan, and Singapore

Opened 100th TONYMOLY store

Haedong Bae appointed as the President

Released 1,000 items including skincare products

Opened the first store in Seomyeon, Busan